Digital Entertainment Impact Report: Execs to Watch in 2018: Jeff Clanagan

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Jeff Clanagan

Jeff Clanagan January 10, 2018, 9:00am President, Laugh Out Loud/Codeblack Films

The producer teamed with longtime business partner Kevin Hart and Lionsgate for the launch of Laugh Out Loud: a digital-first multi-platform network and comedy brand built for diverse, young and tech-savvy consumers. In 2018, LOL is set to premiere YouTube original comedy-reality series "Kevin Hart: What the Fit?" and will bow a full-time SiriusXM channel. "Multicultural youth audiences are early adopters that drive brand relevance and outpace the level of content consumption of all other groups," says Clanagan, who began his career as a concert promoter for artists including N.W.A, Run-D.M.C. and LL Cool J. "Publishers will need to make strides to appeal to this increasingly powerful audience to maintain relevance in a crowded marketplace."

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